I was several months into my jobless life after graduating from college.
All that work seemingly wasted.
I was devastated. And I started sinking into a depression with no desire to hear any of the usual, “It’ll get better,” “You’ll find a job,” “We’ll be praying for you!” Three months in and those things start falling on deaf ears, you know? I just wasn’t having it.
But one day I got called down to visit and do something for a nonprofit organization my grandpa and dad co-founded, TRAILS Ministries. On my way out, I was asked if I could redo the organization’s website buttons. Redo the website buttons? Huh? I barely had any knowledge of web design, but I did a lot of basic graphic design work in college (which was pretty terrible, if I may add.) I agreed to it and thought nothing of it once I left.
But once I started on the buttons, I started picking up on different things. For one, the existing web design wasn’t good. And to be honest, it was pretty downright terrible. Nothing made sense to me. And I quickly came to the conclusion that the buttons wouldn’t help the overall design of the site. It needed an overhaul and it needed it done right then and there. For whatever reason, I started researching web design. I asked them questions regarding their site and if they felt the same way.
Turns out they did.
And from a button designer, I started researching on how to improve this thing. But the more I researched, the more I started discovering this term called branding. I was intrigued. And the more I looked into it, the more I started noticing how TRAILS’ didn’t have one, nor did they have an identity. And even though I couldn’t articulate it at the time, I knew something needed to be done to effectively communicate who and what TRAILS was.
From that moment on, I ended up creating a position for myself: Branding & Design Manager, and held my dominion over all things related to TRAILS brand, identity, and graphical output. This in turn created a department, Branding & Design, in which I had trained and managed several people as I grew into understanding and learning more about what I’m doing today.
This was the platform and the project that lead me to teach Graphic Design at a school for two years, then I had this strange idea to start this business called Geeky Dreamer Branding & Design.
It adds up.
It always adds up.
Stay the course and have faith that it will.
But enough talking about it, I want to show you the outcome of the time I invested into my first major brand identity project. You can view my new case study for TRAILS Ministries here.