Project Discovery & Strategy

Every detail about your brand, audience, and business matters to us. As part of our Honest Branding™ System, a thoughtful discovery process is required to help us gain exact understanding of the scope and depth of your project so we can develop realistic project recommendations and tailored solutions. These initial steps will also reveal how we work together, discover any gaps or cracks in your brand’s architecture, and customize our approach to ensure success for your project.

Preliminary Evaluation

This is how we see where you currently stand so we can build a stronger path toward your future. Every detail about your brand and audience will be audited, including your current benefits and values, goals and vision, and competitive landscape.

THE CORE SYSTEM

This is lightning in a bottle—x3. We host a live facilitated workshop that gathers all of your key decision makers and team members and go through a workshop that’ll begin unlocking that next-level of your business. It’s super fun, and we expect you to laugh and enjoy the experience.

THE 3 CORE EXERCISES

Using the CORE System comes with supercharged exercises that will uncover things about your business you haven’t seen yet.

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    BRAND ATTRIBUTES

    We will brainstorm single words that describe your brand in 6 columns that represent a key aspect of your brand. By the end, we will have developed a strong brand statement.

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    USER DEFINITION

    We will be defining definitive customer avatars and what their needs are so we can align your vision, goals, products and/or services for optimal impact in their lives. In other words, we’ll make sure we target the people who won’t be able to live without your brand.

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    GOALS DEFINITION

    Imagine seeing all of your business goals prioritized, weighted, and ranked, giving you 20/20 insight on short, medium, and long term goals. This exercise will do that for you.

The Ultimate Proposal

The concluding deliverable from our discovery and strategy sessions. This comprehensive proposal will outline every single detail we’ve uncovered from all sessions and independent research, providing you with our solutions and informed recommendations for the next phase of the project: Production.

RESEARCH OUTLINE

The first step of discovery and strategy is understanding how your organization exists and why it matters by conducting a “soft audit” of your current benefits and values, goals and vision, target audiences, and competitive landscape. Simply put: we need to see where you currently stand so we can build a stronger path toward your future.

SOLUTIONS OUTLINE

A live facilitated workshop that gathers all of your key decision makers and team members to make important decisions about your business. We document everything in a visual way where everyone can see it. No hiding it in Powerpoint or documents. It’s also really fun. We expect you to laugh and enjoy the experience in planning the next biggest impact your brand will make.