I was several months into my jobless life after graduating from college. All that work seemingly wasted. I was devastated. And I started sinking into a depression with no desire to hear any of the usual, “It’ll get better,” “You’ll find a job,” “We’ll be praying for you!” Three months in and those things start falling on deaf ears, you know? I just wasn’t having it. But one day I got called down to visit and do something for a nonprofit organization my grandpa and dad co-founded, TRAILS Ministries. On my way out, I was asked if I could redo …
Your logo is an important part of your brand. As an entrepreneur you can’t afford to not do it the right way.
How do you build an empire with no blueprint? You can’t, which is why your vision statement is an important part of your brand.
A multi-part series on branding building and creating a visual identity. Start with finding the soul of your organization and your own by discovering your Why.
I’m an entrepreneur or nonprofit. Why would I even need a brand identity? Isn’t that something for the bigger corporations and businesses to worry about? Short answer: NO. You are in the best position to create a strong, cohesive brand identity so you can avoid muddy communications and get focused on what your business is all about to attract the right customers and get into the right markets. It isn’t always about fonts, colors, and logos.
In 1997 the University of Tennessee Volunteers (Vols) partnered with Adidas on a uniform deal. On June 30 of this year that deal ended. And in no time did they partner with Nike and its Graphic Identity Group to release an entirely new brand identity that now stretches across all 20 of its sports teams.
And I’ve got to say.
I’m thoroughly impressed.
What’s the cost of cheap or do-it-yourself logos? More than you think.
Giving up leisure time and working until 2 am aren’t something I do for every client. But for the ones that I do they’ve consistently shown me these 3 qualities that make work fun.