Your logo is an important part of your brand. As an entrepreneur you can’t afford to not do it the right way.
In 1997 the University of Tennessee Volunteers (Vols) partnered with Adidas on a uniform deal. On June 30 of this year that deal ended. And in no time did they partner with Nike and its Graphic Identity Group to release an entirely new brand identity that now stretches across all 20 of its sports teams.
And I’ve got to say.
I’m thoroughly impressed.
What’s the cost of cheap or do-it-yourself logos? More than you think.