Learn to brand and build your empire.
This FREE online course is going to be insane. I keep telling myself: You should have charged for this! And I’m going to give you a preview of the content to see why.
A few months ago I stopped running this business full-time. I could no longer maintain designing brand identity systems. As a gift to all those who followed me for a year, I wanted to develop this course. What I wasn’t expecting was the level of value I would be able to provide. It’s insane. And it’s going to be free forever. The course is still being worked on and will be finished very soon. But I wanted to give you a taste of the level of value and content that’s coming. Just off this alone, I fully expect you to gain a new understanding and mindset on branding—and this isn’t even the full day’s material!
Who else wants to build an empire like Apple?
Let me tell you something.
I want that pull. I want to be able to command an audience and turn my brand into a lifestyle that people cannot live without.
Think about it.
Apple-ites own more than one Apple product. They have an iPad, a Macbook, an iPhone, and more than likely an Apple Watch. Apple is integrated in almost every aspect of their lives. They live and breathe Apple. They won’t convert over to Android or Windows unless Apple is going out of business. And I can confidently say that Apple isn’t going out of business for a very long time.
Apple has even managed to convince a hardcore Android-head like myself to invest in the new iPad Pro and an iMac.
Now that’s branding.
And that’s the kind of brand I want to build. Don’t you?
If you are an entrepreneur, a leader, or in a position to influence the direction of your brand, this free course is for you.
Table of Contents
You got 7 days of incredible value and a lot of learning ahead. I promise, you are going to take something away from each day and be able to apply it to your business. This course is designed to take this esoteric term called ‘branding’ and make it applicable, relatable, and functional for you.
But before you and I get to do that, I have to clear some things up. There’s a lot of misinformation out there. I’m sure you’ve Google’d ‘how to brand my business’ or ‘what is branding’ a few times. There’s a lot of information, but there’s only a handful of the right kind of information on branding available.
I’ve studied branding for the last 6 years.
I’ve read some of the best books, took some of the most amazing courses, and asked some of the industry pros how to go about not only defining what a brand is, but how to apply it to us little guys in entrepreneur land. I’ve worked with several clients in the year that I ran this business. And in that time I’ve learned how to take some of these bigger branding concepts and apply them to our small, most of the time solo-ran entrepreneurial businesses.
We aren’t Starbucks. We’re not Apple. But there are fundamental building blocks and stepping stones to build the infrastructure you need that will support the weight of building a brand empire of that magnitude.
So let’s clear out some of the crap in our first day and get to comfortably know what a brand is.
Highlights, Quick Wins, and Takeaways:
- Branding is not your logo. Branding is also not your identity (colors, fonts, etc)
- Your brand is intangible. It is a collection of thoughts, feelings, emotions, memories, experiences, and stories. It’s an essence.
- Your visual identity (also called brand identity), is what makes your brand tangible. It’s what allows us to physically interact with your brand.
- You have to have both a brand and a visual identity. You need a visual identity to be recognized. You need a brand in place so when the identity is recognized, a mental model is formed that makes a decision for us to engage with your brand.
The Most Common Misconceptions & Myths About Branding
Branding is not your logo.
Have you ever said the following?
I need branding.
If you run a business I’m going to guess you probably have. Because in some capacity we all need it. We all need to get the visual look for our business together. We want to look good. We want to come off professional on first sight.
But when you asked for branding, I can be sure you meant the logo, fonts, colors, website, business cards and other materials we call marketing collateral.
Amirite? (Am-I-right said really fast).
If that’s you, and if you’re starting to feel a little guilt, then I have you right where I want you. But I’m not blaming you. I’m blaming the designers, the agencies and the studios who misinformed you by advertising, writing, or marketing “branding work” when they actually meant “brand identity design”.
And therein lies our issue.
Branding isn’t your colors, logos, and fonts. It’s more. So, so much more.
Branding is personal.
I couldn’t have said that any better than Yo Santosa.
Ever walk into one of your favorite stores in a mall and feel at home?
You look around and say to yourself, “These people get me. This feels like a community.”
That’s how I feel when I walk into Spencer’s and surround myself with the other Power Ranger, Marvel and DC Comics nerds admiring the different assortments of hats, t-shirts, action figures and more. I feel at home.
I have this gut instinct that this store was created for people like me.
And that’s what we call branding.
Branding is invisible.
There’s something pulling your brain back and forth when you engage with your favorite brands. I promise. It’s not telepathy either.
It’s like this mental tug-of-war going on between your brain, your heart, and your gut that gets stimulated when around these particular brands.
That too is branding.
It’s the invisible threads that are pulling us into what feels like this larger-than-life, instinctual belief we share with our favorite brands.
It has nothing to do with colors or fonts.
Brands like Apple, Starbucks, and Google have tapped into this, but it’s not something exclusive to them. You have the ability to create these invisible threads too.
And you do this by designing how your brand speaks, looks, the emotions it tries to get your audience to feel, what it represents, what it stands for, how transparent it is, and it hinges on some aspect of the quality of the product being exceptional.
We trust people and companies that believe what we believe.Simon Sinek
You have to stand for something.
You have to represent something bigger.
You have to align those beliefs and values with your core target audience, and speak to their personal beliefs that will align with yours. Our guts have no ability to communicate words, but they can produce feelings. And if you can produce feelings that resonate with what we believe and make it instinctual, your brand will have tapped into something special.
And I’m going to show you how to do that.
Learn to brand and build your empire.
This is it.
This is going to be the only thing you need to learn how to not only build a brand, but build an empire that dominates your niche and target audience.
The course is launching very soon. The other pages are being formatted and some content is getting the final touches.
If you want to get it as soon as it’s ready, sign up. Don’t miss it. Because there will be some exclusive material you’ll want to get that’ll transform your business entirely for a select few people.
7 Day Branding Bootcamp
Learn to brand purposely and effectively to capture the attention and win the hearts of your target audience so you can dominate your niche.
Understand the fundamentals and building blocks you need to build a brand that’ll become an empire. You’ll be in the business of dominating. Not competing. This FREE course will change the way you think about branding forever.
Understand Branding In a Simple, Effective Way
Break down and discover what a brand is at its core and get in the mindset of dominating.
Craft Your Brand’s Target Audience and DNA
Tailor your brand to be the perfect match for your target audience.
Master the Art of Focus Being Unapologetically Different
Learn the power in focus and niching down to set yourself apart.
Get Around People Smarter Than You & Collaborate
Understand the importance of getting a village behind you to build an influential, powerful brand.
Create Innovations That Are Simple & Set You Apart
Make relevant, simple innovations for your audience that make others want to copy you.
Validate Yourself & Avoid Launching to Crickets
There’s a way to find out if what you’re selling is wanted. Don’t launch to crickets—build anticipation!
Grow Your Brand Into an Irresistible Lifestyle Your Audience Loves
Get your audience to a point where they cannot live without your brand.
PREMIUM CONTENT — GET ACCESS
A premium training video on how to create the perfect, most ideal target customer that just can’t say no to your brand. Learn my process to building this avatar so your can tailor you brand to capture the heart of this person. People don’t change, but brands do.
Don’t miss the launch.
There’s more premium content than meets the eye. And there’s a very limited amount of seats available for it. Don’t miss the special pricing for it and the live training video the week of the course’s launch.
Stay in the loop and sign up.