TUTORIAL: Instagram Stories Templates

Just purchased an Instagram Stories template? Here’s the breakdown on how to use them! Although I’m unable to cover Photoshop Basics, you can simply YouTube or Google what you need to do more with the templates! Questions? Comments? Concerns? Leave’em below! -Ed

Let’s Talk About This Branding Thing

There are so many misconceptions about branding. And I really don’t like the fact that they’ve influenced so many people. Including me. I’ve had to relearn just about every doggone thing I thought I knew about branding to fix it. One of the most common misunderstandings of the term is when people say they need a “brand” or need “branding.” These people are often referring to their logo, website, business cards, or some other thing they can put their logo and colors on. Your logo, website, and business cards are important parts of your brand, but they’re also an extremely …

25 Entrepreneurial Lessons I Learned in 2015

2015 was a year of growth, both personally and professionally. It was the year I took my passion in design and turned it into a freelance business, called it Geeky Dreamer Branding & Design, and had a very small understanding on how business worked in today’s times. I winged it though. Stringing myself along day-by-day as I threw things at the wall in hopes that they’d stick, using that as a method to “learn” business and how it worked. Then at some point I just got really tired of that. I ended up coming across a podcast—the seanwes podcast—and started …

The Power of Small Scale Sabbaticals (My Results)

I thought I’d share what my most recent sabbatical allowed me to accomplish. I just don’t want to talk about clarity and focus. I want to show you exactly what came out of it. My Target Audience Hyperthyroidism may have had me down, but my focus was on the come up. I was able to think about you. Who am I targeting? And how is the content I’m producing benefiting them? It was during all that resting I realized I was doing too much and trying to capture everyone. I was writing for: Creative entrepreneurs Designers Brand identity designers Entrepreneurs …

The Power of Small Scale Sabbaticals

I love what I do. It doesn’t feel like work. So it’s easy to rack up 12+ hours a day. But there came a time where I needed to actually slow down. And since I didn’t slow down on my own, my body did it for me. I was diagnosed with hyperthyroidism in early August, and had to take several months of rest from everything. It took a serious medical issue to get me to see the power of rest, but I would have never been able to reap the benefits of resting and recharging had it not happened. So …

Why Doing It All Is Keeping Your Business From Growing

We run ourselves through the ringer as entrepreneurs. All of that hustle and grind can really start feeling like extra weight. We’ve gotta respond to emails. We’ve got meetings to schedule and run. There’s proposals to submit and approve; inventory to restock; refunds to issue; and batches of invoices to send out. It’s a marathon, but I need you to chill for the next 5-8 minutes and catch your breathe, because you’re killing yourself and your business trying to do all of the things. You can’t do it all. I know you want to. It’s tempting to want to handle …

The Customer Experience: What Entrepreneurs Can Learn From Patti Labelle’s Sweet Potato Pie

As entrepreneurs, we strive to make the best product, the best service, and distance ourselves from our competition with unique benefits and features. But there’s a major shift happening in the arena of marketing, and it’s called Customer Experience Marketing.

It’s all about putting the customer at the forefront of your marketing strategy. Instead of trying to sell your customers on features and benefits, shift your mindset to create the focus on them. We are no longer in the age of features and benefits. Customers expect more and customers want more, and that’s exactly what we got with the recent phenomenon that is Patti Labelle’s sweet potato pie and the video testimonial that set their sales on fire.

This Simple Change in How I Learned Fast-Tracked My Business Growth

I’ll admit it. I haven’t been reading as much as I’d like to. Between client work, writing case studies and blogs, brand building, maintaining a social media presence, creating new services, and starting projects while still holding a 9-5 eats more of my time than I’d like. Like you, I’m a busy entrepreneur. But even while working crazy hours I still enjoy learning, improving, and growing as a person and for my business. We don’t know everything. Someone has gone through something you’re trying to get through, has done something better, has made improvements or innovated new processes. As an …

6 Compelling Reasons Why You Must Have a Brand Identity

I’m an entrepreneur or nonprofit. Why would I even need a brand identity? Isn’t that something for the bigger corporations and businesses to worry about? Short answer: NO. You are in the best position to create a strong, cohesive brand identity so you can avoid muddy communications and get focused on what your business is all about to attract the right customers and get into the right markets. It isn’t always about fonts, colors, and logos.

What Everyone Ought to Know About Design

There’s always a need for designers and clients to be on the same page when it comes to design. It won’t do you much good learning all the jargon, do’s and dont’s without first explaining what design is. You may have a misconception or ill-informed definition of design and are using it to set your expectations for projects.