Let’s Talk About This Branding Thing

There are so many misconceptions about branding. And I really don’t like the fact that they’ve influenced so many people. Including me. I’ve had to relearn just about every doggone thing I thought I knew about branding to fix it. One of the most common misunderstandings of the term is when people say they need a “brand” or need “branding.” These people are often referring to their logo, website, business cards, or some other thing they can put their logo and colors on. Your logo, website, and business cards are important parts of your brand, but they’re also an extremely …

Why Doing It All Is Keeping Your Business From Growing

We run ourselves through the ringer as entrepreneurs. All of that hustle and grind can really start feeling like extra weight. We’ve gotta respond to emails. We’ve got meetings to schedule and run. There’s proposals to submit and approve; inventory to restock; refunds to issue; and batches of invoices to send out. It’s a marathon, but I need you to chill for the next 5-8 minutes and catch your breathe, because you’re killing yourself and your business trying to do all of the things. You can’t do it all. I know you want to. It’s tempting to want to handle …