There are so many misconceptions about branding. And I really don’t like the fact that they’ve influenced so many people. Including me. I’ve had to relearn just about every doggone thing I thought I knew about branding to fix it. One of the most common misunderstandings of the term is when people say they need a “brand” or need “branding.” These people are often referring to their logo, website, business cards, or some other thing they can put their logo and colors on. Your logo, website, and business cards are important parts of your brand, but they’re also an extremely …
We run ourselves through the ringer as entrepreneurs. All of that hustle and grind can really start feeling like extra weight. We’ve gotta respond to emails. We’ve got meetings to schedule and run. There’s proposals to submit and approve; inventory to restock; refunds to issue; and batches of invoices to send out. It’s a marathon, but I need you to chill for the next 5-8 minutes and catch your breathe, because you’re killing yourself and your business trying to do all of the things. You can’t do it all. I know you want to. It’s tempting to want to handle …
As entrepreneurs, we strive to make the best product, the best service, and distance ourselves from our competition with unique benefits and features. But there’s a major shift happening in the arena of marketing, and it’s called Customer Experience Marketing.
It’s all about putting the customer at the forefront of your marketing strategy. Instead of trying to sell your customers on features and benefits, shift your mindset to create the focus on them. We are no longer in the age of features and benefits. Customers expect more and customers want more, and that’s exactly what we got with the recent phenomenon that is Patti Labelle’s sweet potato pie and the video testimonial that set their sales on fire.
Your logo is an important part of your brand. As an entrepreneur you can’t afford to not do it the right way.
This four part series under Build the Brand is nothing to blow off. You need to handle the backend of your business to get clear, stay focused, and improve productivity. With out them, where is your brand going?
We’ve gone through developing your Why statement, Mission statement, and Vision statement. Now we get to the final part in Build the Brand: Your Core Values.
Mission statements don’t have to be paragraphs of meaningless information. You can make yours memorable and actionable in just a sentence or two.
How do you build an empire with no blueprint? You can’t, which is why your vision statement is an important part of your brand.
A multi-part series on branding building and creating a visual identity. Start with finding the soul of your organization and your own by discovering your Why.
I’m an entrepreneur or nonprofit. Why would I even need a brand identity? Isn’t that something for the bigger corporations and businesses to worry about? Short answer: NO. You are in the best position to create a strong, cohesive brand identity so you can avoid muddy communications and get focused on what your business is all about to attract the right customers and get into the right markets. It isn’t always about fonts, colors, and logos.
In 1997 the University of Tennessee Volunteers (Vols) partnered with Adidas on a uniform deal. On June 30 of this year that deal ended. And in no time did they partner with Nike and its Graphic Identity Group to release an entirely new brand identity that now stretches across all 20 of its sports teams.
And I’ve got to say.
I’m thoroughly impressed.
What’s the cost of cheap or do-it-yourself logos? More than you think.
These questions will not only prepare you for your next design project, but lay down the foundation for your business.
Giving up leisure time and working until 2 am aren’t something I do for every client. But for the ones that I do they’ve consistently shown me these 3 qualities that make work fun.