As entrepreneurs, we strive to make the best product, the best service, and distance ourselves from our competition with unique benefits and features. But there’s a major shift happening in the arena of marketing, and it’s called Customer Experience Marketing.
It’s all about putting the customer at the forefront of your marketing strategy. Instead of trying to sell your customers on features and benefits, shift your mindset to create the focus on them. We are no longer in the age of features and benefits. Customers expect more and customers want more, and that’s exactly what we got with the recent phenomenon that is Patti Labelle’s sweet potato pie and the video testimonial that set their sales on fire.