I was several months into my jobless life after graduating from college. All that work seemingly wasted. I was devastated. And I started sinking into a depression with no desire to hear any of the usual, “It’ll get better,” “You’ll find a job,” “We’ll be praying for you!” Three months in and those things start falling on deaf ears, you know? I just wasn’t having it. But one day I got called down to visit and do something for a nonprofit organization my grandpa and dad co-founded, TRAILS Ministries. On my way out, I was asked if I could redo …
In 1997 the University of Tennessee Volunteers (Vols) partnered with Adidas on a uniform deal. On June 30 of this year that deal ended. And in no time did they partner with Nike and its Graphic Identity Group to release an entirely new brand identity that now stretches across all 20 of its sports teams.
And I’ve got to say.
I’m thoroughly impressed.