This Simple Change in How I Learned Fast-Tracked My Business Growth

I’ll admit it.

I haven’t been reading as much as I’d like to.

Between client work, writing case studies and blogs, brand building, maintaining a social media presence, creating new services, and starting projects while still holding a 9-5 eats more of my time than I’d like.

Like you, I’m a busy entrepreneur. But even while working crazy hours I still enjoy learning, improving, and growing as a person and for my business. We don’t know everything. Someone has gone through something you’re trying to get through, has done something better, has made improvements or innovated new processes. As an entrepreneur I have to keep up with these things to streamline and focus in order to successfully grow my business, but those opportunities to sit down and read have become painfully rare.

So I made a very simple change to how I consumed content and learned while being able to maintain these extremely crazy hours.

I started listening to podcasts.

Podcasts allow me to consume valuable, educational content while I’m working

I love Anthony Hamilton and Jill Scott playing in the background while I’m working, but doing this, I wasn’t learning anything. Since making this change, I’m learning a lot of valuable, educational information that I can instantly apply to my business and personal growth.

For example:

  • What would have taken me several days to read several articles on design professionalism, I got the most valuable, life-changing content in an hour and 24 minutes. Because of this podcast alone, I’ve positioned myself not only as a professional, but a designer who listens, who is capable of building a trustworthy relationship with clients, and provides one of the most comprehensive, introspective Q&A experiences that truly define the problem you’re having and how to position you to start building your brand and business in the right direction.
  • I’ve made a livable income off my passion pricing on value and not positioning myself or my services as a commodity in a pricing competition with other designers.
  • I’m no longer leaving money on the table by doing more of what works for me. My eggs aren’t in one basket. I’ve got several services and more on the way that are going to allow me to increase my revenue and invest back into my business to continue to grow it.

When I launched Geeky Dreamer I had only thought as far as using this site to showcase my work and have a section for people to get to know me. And that’s as far as I had gotten. I was scrambling all over Google researching other designer’s pricing models, trying to come up with a stable business plan, and figuring out how to attract more clients. Everything you see on the site today is the result of listening to podcasts. I didn’t intend on blogging and case studies were the furthest thing from my mind.

I’ve been able to get organized, streamline, develop a niche for myself, and essentially transform my business from the the inside out learning this way.

I remember more of what I’ve learned from hearing it than reading it

[clickToTweet tweet=”“People don’t pay attention to announcements. They pay attention to consistency.” @seanwes” quote=”“People don’t pay attention to announcements. They pay attention to consistency.” – Sean McCabe of seanwes”]
“50% or full payment up front. 75% for international clients because it’s harder to resolve a legal issue.”seanwes
“You don’t start the conversation on money. You want to start the conversation by solving the problem and how you can provide the most value to your client.”seanwes

And there are about several dozen other nuggets of wisdom that live in my head.

Hearing the conversation allows me to internalize the parts that mean something to me. They align with my values and beliefs as a designer and I can immediately take away the most valuable pieces and apply them.

To hear this information and wisdom is inviting the conversation into your space. It makes it personal and adds a very human element to what you’re consuming. And you can always go back and re-listen to an episode no matter what you’re doing, which leads me into my last point.

Podcasts are more easily consumed than blogs or books

With written content, no matter how valuable it is you have to drop everything and give it your undivided attention. In the season I’m in, I’m unable to sit down for 45 minutes to an hour to read a book. That sounds terrible, I know, but you may be in the same season as I’m in and need an alternative until you’re able to get back to book reading.

Podcasts can be consumed on your commute to or from work, during a workout, while you’re working, cleaning around the house, and even in the shower. It’s learning on the go when you don’t have time to learn through books or articles on the Internet.

My Podcasts Suggestions

Podcasts are the next best thing to written content for those of us in this hustle and grind season. But just because we’re hustling and grinding doesn’t give us a pass to ignore our personal and business growth. It’s important you continue to improve, streamline, and get direction and focus to catapult you and your business where you want to go.

Below are the podcasts that have allowed me to get where I am today. They are jam-packed with value and have no advertisements. Their audiences are positioned towards creative professionals, designers, and those who want to make a living with their passion, but I encourage you to give them a listen. Also, the audio quality is top-of-the-line.

Click image to view podcast

seanwes podcast

Tangible insights on creativity and business every singleWednesday and Friday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you’ll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You’ll come away from every episode with something of value that you can apply to your business.


Click image to view podcast


Lambo Goal

Two entrepreneurs set an insane goal and take you behind the scenes in this podcast about business to show you every step along the way to achieving it.

Every Tuesday, you’ll hear real revenue numbers, real tactics, and real methods.

The Lambo Goal isn’t just about an exotic car. Your Lambo Goal can be whatever you want it to be. This podcast is simply about getting you to set bigger goals than you ever imagined and then helping you achieve them by showing you how to build a thriving business.

Join Sean McCabe and Matt Lopez on their journey every Tuesday.


Click image to view podcast


The Brand You Podcast

The Brand You Podcast is dedicated to helping you build an influential and profitable personal brand.

Each episode draws from my background in organizational leadership, public speaking, coaching, and marketing experience as chief marketing officer of a multi-million dollar brand to help you live your message, love your work, and leave your mark on the world.

What are some of your favorite podcasts? Which of them have helped you and your business grow? Let me know in the comments below!

Comments 2

  1. I love reading everything you post here. How you write is engaging but the aesthetics of how you post/ blog it is what keeps me intrigued. You’re definitely an inspiration to a young entrepreneur.

  2. Post

    From the depths of my soul I’m sending you a huge thank you for commenting and your feedback. I’m happy you’re getting something from my posts!

Join the Discussion!